Export Readiness Program

The Export Readiness Program (EPP) is a training and counseling program to assist eligible small businesses begin or expand their export market development and sales. The program includes a series of export training workshops and webinars as well as one-on-one business counseling offered by the Guam Small Business Development Center.

2023 Guam STEP Training Webinars:

Introduction to Exporting

February 22, 2023 | 9:00AM – 11:30AM


Learn about the basics of exporting, including: organizational and product readiness, market research, guidance for developing your strategy and marketing plan, promoting your products in target market, and complying with US and foreign regulations.

Marketing for Export: Promote and Sell Your Products Online

March 14, 2023 | 9:00AM – 11:30AM


Digital marketing tools for your business range from social media, online ads, email marketing, content development and strategy, and more. Learn the basics of digital marketing to help you develop online strategies and build your online brand, to increase sales of your products and get them in front of potential customers who are ready to purchase. As you prepare to engage in e-commerce activities, your online shop should be safe and secure for your customers, user-friendly, informative about your shop policies, and be a communication tool for your customers to contact you. Get the latest information on how to use data from your e-commerce site to learn more about your customers and their purchasing behaviors.

Understanding the Supply Chain: Trade Shipping and Logistics

April 11, 2023 | 9:00AM – 11:30AM


Guam has a unique set of circumstances surrounding ocean cargo and air freight to the U.S. mainland and foreign markets. Learn about Customs, ports of entry, and freight forwarding to determine how your product can be shipped to your chosen destination in a timely fashion and often enough to meet the customer’s demand.

Financial Management and Merchant Options for Exporters

May 9, 2023 | 9:00AM – 11:30AM


Financing big purchase orders for overseas fulfillment can seem impossible especially if this is the first time you’re interacting with an international buyer. There are many risks and uncertainties exporters face in this area. Depending on the type of product you are selling, there are several funding instruments to potential exporters for this purpose. These options range from secured financing instruments such as Letters of Credit, and/or loan guarantees with the Small Business Administration, commercial banks, and other federal, state, and local government assistance programs. Explore flexible and secure payment options for your overseas customers, and learn how to manage your finances to prepare for future financing. 

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