International Marketing Program
The International Marketing Program (IMP) provides up to $5,000 in financial assistance for six (6) eligible businesses that have completed the Export Readiness Program. Eligible businesses must submit an export plan to be considered through a competitive selection process. Funding must be used to better engage international markets through the following:
- E-Commerce: Develop or expand the ability to implement e-commerce export activities. Activities covered include:
- Design and development of website, with an international focus
- Oversight and maintenance and monitoring fees for search engine optimization
- Online market listing fees
- E-commerce platform fees, including hosting and/or maintenance fees
- Expenses to set up websites to accept international payments
- Marketing Media Design: Design of international marketing media material to strengthen export sales potential, ability to reach target audiences, and/or expand market opportunities. Activities covered include:
- Design of digital international marketing, which will include all forms and channels of social media and digital ad placements
- Translation of marketing media, including audio and video
- Advertisements in international magazines and other appropriate media approved in advance by SBA
- Brochures, newspapers, posters, billboards
- Other related activities including virtual business to business roundtables, initial set-up fees for trademark certification, and initial set-up fees and registration for trademark certification
