Guam State Trade Expansion Program Training Series Webinar


Why Should I Export and Am I Ready?
February 2, 2021 | 1:00PM – 3:00PM
Are you looking to grow your business? Do you have a product that is a good fit for customers overseas? Whether you’re new to exporting or in the process of developing a plan, this training will help you assess your export readiness and identify the benefits of export. Plus, gain some insights of how selling your products online can give you the ability to reach a global marketplace. Learn about local, federal, and private tools and resources you can tap into to jumpstart your export strategy. Presentation

Introduction to Exporting
February 16, 2021 | 1:00PM – 3:00PM
Learn about the basics of exporting, including: organizational and product readiness, market research, guidance for developing your strategy and marketing plan, promoting your products in target market, and complying with US and foreign regulations. Presentation | Sample Export Plan

Digital Marketing and E-Commerce
February 23, 2021 | 1:00PM – 3:00PM
Digital marketing tools for your business range from social media, online ads, email marketing, content development and strategy, and more. Learn the basics of digital marketing to help you develop online strategies to increase sales of your products and get them in front of potential customers who are ready to purchase. As you prepare to engage in e-commerce activities, your online shop should be safe and secure for your customers, user-friendly, informative about your shop policies, and be a communication tool for your customers to contact you. Get the latest information on how to use data from your e-commerce site to learn more about your customers and their purchasing behaviors. Presentation

Legal and Regulatory Compliance for Exporters
March 2, 2021 | 1:00PM – 3:00PM
Learn the governing legal systems for the country to which you are exporting, protecting Intellectual Property, Copyright/Trademark/Patent. Presentation

Logistics for Exporting
March 9, 2021 | 1:00PM – 3:00PM
Guam has a unique set of circumstances surrounding ocean cargo and air freight to the U.S. mainland and foreign markets. Learn about Customs, ports of entry, and freight forwarding to determine how your product can be shipped to your chosen destination in a timely fashion and often enough to meet the customer’s demand. Presentation

Financing Options for Exporting
March 17, 2021 | 10:00AM – 12:00PM
Financing big purchase orders for overseas fulfillment can seem impossible especially if this is the first time you’re interacting with an international buyer. There are many risks and uncertainties exporters face in this area. Depending on the type of product you are selling, there are several funding instruments to potential exporters for this purpose. These options range from secured financing instruments with the Ex-Im Bank of the United States,  loan guarantees  with the Small Business Administration, United States Department of Agriculture, commercial banks, and other federal, state, and local government assistance programs. Presentation | USDA’s Export Credit Guarantee Programs | SBA Export Express Program


If you would like to access previous video presentations, please email us at [email protected].