VISITOR INDUSTRY
Guam has developed into a major tourist destination, an industry that provides the bulk of the island’s non-government income. Approximately 1.2 million tourists arrive in Guam each year generating approximately $1.4 billion for the economy and 18,000 jobs. With visitors from Japan continuing to provide 80% of the tourist market. Although the number of Guam’s visitors fell slightly after several disastrous world events, visitor arrivals have been steadily increasing.
GUAM'S HOSPITALITY INDUSTRY
- Hotel Room Inventory as of October 2016: 8,291
- Number of Hotels in GHRA: 26
- Capacity in room nights: 193,688
- Room-Employee Ratio: 1.65 (Room to 1 Employee)
GUAM'S AIRLINE PARTNERS
- Air Busan
- Asia Pacific Airlines
- Arctic Circle Air
- Cebu Pacific Air
- China Airlines
- Delta Airlines
- Eva Airlines
- HK Express
- Japan Airlines Co., Ltd.
- Jeju Air
- Jin Air
- Korean Air
- Philippine Airlines
- T’way Air Co., Ltd.
- United Airlines
- United Express, Operated By Cape Air
- Star Marianas Air, Inc.
GUAM VISITOR ARRIVALS
- CYTD 2016 (Jan-Dec’16): 1,535,410 (*Preliminary December 2016 Visitor Arrival Summary)
- CY 2015: 1,409,050
- CY 2014: 1,343,092
- CY 2013: 1,334,497
- CY 2012: 1,308,035
TOURISM HIGHLIGHTS
- In 2015, Guam hits 1.4 million visitor arrival mark, the highest number of tourists in any other year of the island’s tourism history.
- Can use graphic from GVB Tourism 2020
- Visitor spending reached $1.6 billion in 2015, growing 6.8%.
- In 2015, total tourism economy sales in Guam tallied $1.7 billion.
- Visitor spending supported nearly $2.3 billion in business sales on Guam.
- More than 20,300 jobs, with associated income of $590 million, were sustained by visitors in 2015.
- Tourism related jobs represent 33% of total employment in 2015; 1-in-3 jobs in Guam is sustained by visitor spending.
- Including indirect and induced impacts, tourism in Guam generated $245 million in taxes last year.
TOURISM GOALS - TOURISM 2020
Tourism 2020 is a development plan created by the Guam Visitors Bureau in 2013 as a guide to the shared vision for Guam’s visitor industry.
“ A world class, first-tier resort destination of choice, offering a U.S. island paradise with stunning ocean vistas, for two million business and leisure visitors from across the region with accommodations and activities ranging from value to five-star luxury – all in a safe, clean, family-friendly environment set amidst a unique 4,000-year old culture.”
TRAVEL MOTIVATION
Reason for travel based on Visitor Exit Surveys:Top reasons from 6 Visitor Profiles (Japan, Korea, Taiwan, Russia, China, & Philippines)
- Guam’s natural beauty/ beaches
- Pleasure
- Short travel time
- Relaxation
- Shopping
- Prior trip
- Visa waiver
- Relaxing atmosphere
- Visit friends/family
DOWNLOADS
Guam Visitors Bureau - Tourism 2020 Plan
LINKS
Guam Visitors Bureau
Guam International Airport Authority Airline Partners
Guam Hotel and Restaurant Association
